Saturday, December 31, 2011

IT'S 2012 - IS IT TIME TO UPDATE YOUR SITE?

Maintaining a website can be a daunting task. There are so many things to remember and the timing is difficult to get the hang of when you're updating information. Before you know it, a year has gone by and the old info is still there. And then...another year goes by. It just isn't a priority, right? But how often have you gone to a website for information only to find that it is outdated? What was your reaction? I have a tendency to be frustrated and wary of businesses that let this happen. 

The solution is to make it happen by scheduling regular maintenance for your site. This doesn't mean you have to change it every month. It might just mean once a year. Are there other regular maintenance type things you do in your life like changing batteries on smoke detectors or weatherization on your house? If so, time your updates with those things.

If you're having someone else work on your site for you, it's a good idea to plan ahead. Keep a running list of the regular things that happen in your business that most often cause a need for changes. If nothing else, plan to update your site at the beginning of the year so you have the correct year in all the right places. If you need changes more often, ask your web designer about setting up a schedule. This may even cost less in the long run.

So many websites out there go years without being updated and it really shows. Don't send your potential customers away thinking you don't know how to run a business.

Happy New Year!